Circle Story

Circle story

The state of UK healthcare

Circle exists because we believe that UK healthcare urgently needs innovation to transform the value offering for patients and taxpayers. In any professional service, value is defined as quality relative to price. In healthcare, quality is defined as clinical outcome plus patient experience. This equation provides a tool to assess the value of UK healthcare.  The conclusion is stark.  Over the past decade, the denominator of the equation has tripled, whilst the nominator - patient experience and clinical outcomes - has improved incrementally. Various studies have shown that entrepreneurial new entrants are the key driver of productivity gains and innovation in any sector. A University of London study on UK manufacturing plants in the 1980s showed that productivity increased as efficient new entrants joined the market and inefficient incumbents lost market share to them.  History has shown that wherever disruptive innovations invade mainstream markets, the result is lower cost, higher quality delivery.


Aligning incentives to unleash innovation

Circle was founded to transform the value equation in healthcare by offering the best possible clinical outcomes and patient experience at the lowest possible prices. To do so, we designed an employee co-owned partnership that aligned incentives across the organisation, enabling everyone to focus on putting patients first.  The result was a partnership structure where everyone from the consultant to the cleaner becomes an owner in Circle, with shares allocated according to an individual's contribution.  In this way, we incentivise everyone to provide the best possible experience and outcomes for our patients.


The future of UK healthcare

The innovation that we have seen at Circle - from the formation of a 2000 strong clinical partnership, to the 18% compound productivity gain we achieved in Nottingham, to the delivery of five star hospitality to NHS patients in Bath - demonstrates what can be achieved by giving healthcare professionals the power to push the boundaries of experience and excellence on behalf of their patients.  Our hope is that many more will be empowered to deliver innovation that transforms the value equation in UK healthcare.  The country that pioneered the first blood transfusion, the first antibiotic and the first universal health service should still be a place where it is irresistible for the best talents to offer the boldest solutions.