CircleBath best patient experience guarantee
09 October 2011
For the first time ever in the UK, a hospital is guaranteeing
patient experience with a money-back scheme. Circle are promising
patients who visit their hospital in Bath the best possible
experience, and offering to reimburse patients if they are let
down.
The scheme will initially be open to self-pay patients, but
Circle are seeking to roll it out to include every patient who
visits any Circle facility.
Circle was founded as a partnership of clinicians and healthcare
professionals to redefine the type of hospital experience available
to UK patients. Their first new build hospital, CircleBath,
has proved the founding concept - combining high quality clinical
care with award winning building design and five star hospitality.
Since it opened in March 2010, CircleBath has consistently
delivered first class clinical care, and achieved a 100% patient
recommendation record in the last three months.
Described by the Observer as 'one of the finest hospitals in
Britain', CircleBath was recently voted 'Best Building' in the
British Construction Industry Awards - beating stiff competition
from the Victoria & Albert museum and the UK Supreme Court, as
well as 'Best Public Space' internationally in the Global FX
Interior Design Awards. Hospitality services are designed by the
team that brought Mandarin Oriental into the UK and delivered daily
by former five star hoteliers. Food is cooked by a chef who
joined Circle from a Michellin-starred restaurant.
Ali Parsa, Circle Chief Executive, said: ''Everyone who works for
Circle owns Circle, so the quality of our care really matters to
us. CircleBath's track record on this is second to none, but
we are determined to go further and faster for our
patients.'
'The next step is to do what customer-focused organisations do in
any other walk of life. Just as John Lewis is never knowingly
undersold, we now guarantee that we'll never allow our patients to
be under-served.'