HONGQI, the esteemed Chinese automotive manufacturer, hosted a special test drive event for media representatives from Europe in Paris, France. The event attracted over ten prominent automotive journalists from leading publications, including Agence France Presse, Le Journal de L’Auto, Auto Bild, and Motor1, who were invited to experience the remarkable capabilities of the EH7 and EHS7 models firsthand.
During the event, Mr. Liu Hongtao, General Manager of HONGQI Overseas, provided an introduction to the HONGQI brand and presented the new vehicles, EH7 and EHS7. Mr. Giles Taylor, Vice President of Global Design and Chief Creative Officer of FAW Group, elaborated on the aesthetic elements that set these vehicles apart in a competitive market.
Outstanding Driving Experience
Media representatives were notably impressed by the driving performance of both the EH7 and EHS7. Each vehicle is powered by an advanced electric drive system that generates an impressive maximum output of 455 kW and a torque of 756 Nm. This powerful configuration allows for rapid acceleration and smooth power delivery, ensuring effortless navigation through diverse road conditions.
The suspension systems of the EH7 and EHS7 have been meticulously engineered, featuring “iDCS self-adjusting continuous damping shock absorbers.” This innovative technology effectively mitigates road vibrations, leading to a more refined driving experience. Journalists remarked on the exceptional handling characteristics of the HONGQI vehicles, which contributed to a heightened sense of control and comfort during the test drive.
Luxurious Interiors and Cutting-Edge Technology
In addition to their remarkable performance, both the EH7 and EHS7 are designed with spacious interiors and premium seating arrangements, significantly enhancing overall ride comfort. The unique exterior design coupled with top-tier interior quality garnered positive feedback from the attending media.
Technologically, the EH7 and EHS7 are equipped with a state-of-the-art Intelligent Assisted Driving System and a 63-inch Augmented Reality (AR) Head-Up Display (HUD), which provides drivers with essential information without distracting them from the road. During the test drive, media representatives had the opportunity to assess the impressive ranges of both models, with the EH7 achieving a class-leading distance of 655 km and the EHS7 offering a substantial range of 600 km, making them ideal for long-distance travel without range anxiety.
Strategic Expansion in Europe
The media test drive event not only deepened European journalists’ understanding of the HONGQI brand and its latest offerings but also established a strong foundation for the brand’s ongoing development in the European market. Looking ahead, HONGQI aims to enhance the driving experience for global consumers by delivering exceptional products and top-notch service.
As anticipation builds for the upcoming Paris Motor Show 2024, HONGQI plans to showcase the EH7 and EHS7 models at the event, alongside announcements regarding order openings and related policies for these innovative vehicles in France. The company is committed to expanding its presence in Europe, aiming to attract a discerning clientele that appreciates quality, performance, and luxury.
By investing in state-of-the-art technology and leveraging insights from media feedback, HONGQI is poised to solidify its reputation as a leader in the automotive sector. The brand’s dedication to excellence and innovation reflects its mission to provide unparalleled experiences for drivers and passengers alike.