Innovative Payment Trends Transform Global Merchants’ Strategies
Antom, a leading provider of merchant payment and digitization solutions, unveiled pivotal insights on the increasing dominance of digital payments at the 2024 INCLUSION· Conference on the Bund in Shanghai. The company’s research underscores a significant shift towards digital payments among Southeast Asian consumers making global online purchases.
Rising Preference for Digital Payment Solutions
According to Antom’s latest research, Southeast Asia is witnessing a marked preference for local real-time payment methods. In Southeast Asia, platforms like DANA in Indonesia, Touch ‘n Go eWallet in Malaysia, and TrueMoney in Thailand are at the forefront of the digital payments landscape. In addition, Buy Now Pay Later (BNPL) services are rapidly gaining popularity. While card payments remain a staple in Europe and the Americas, mobile payments are on the rise, and BNPL is especially favoured by the younger demographic. This shift illustrates the region’s adoption of flexible and innovative payment options that cater to diverse consumer needs.
Antom’s Global Reach and Technological Integration
Antom’s expertise in integrating AI technology with a vast network of payment channels positions it uniquely in the global market. The company provides robust support for transactions in over 40 countries, facilitating payments through hundreds of methods and in more than 100 currencies. By offering comprehensive online and offline payment services, alongside advanced digitization and digital marketing solutions, Antom equips merchants with the tools necessary for effective global expansion.
Chinese Merchants’ Global Expansion
Chinese businesses are increasingly eyeing international markets, with Southeast Asia emerging as a key destination. Countries such as Malaysia, Indonesia, and Thailand are attracting Chinese enterprises due to their strategic location, rapidly growing digital economy, and high adoption rates of mobile payments. Antom plays a critical role in this expansion, offering tailored solutions that help these businesses adapt to local market conditions and optimize their payment processes.
Enhancing Payment Efficiency and Consumer Experience
Antom’s EasySafePay feature simplifies the payment process directly within merchant apps, boosting transaction success rates and fostering greater consumer confidence. This feature ensures a seamless payment experience, which is crucial for boosting customer satisfaction. Additionally, the Antom Payment Orchestration platform offers centralized management of numerous payment channels, which helps merchants save approximately two-thirds of the time and technical resources typically required. Antom Co-pilot, an AI-powered assistant, further supports businesses by providing customized payment solutions and technical integration recommendations.
Supporting Business Growth
Businesses such as Xide International and POP MART have successfully leveraged Antom’s digital tools to enhance their global presence. Xide International has benefited from improved channel management and payment stability, which are critical for its expansion into European and American markets. POP MART, a leading toy brand, utilizes Antom’s targeted digital marketing solutions to drive user engagement and operational efficiency, capitalizing on global artist collaborations and IP resources to attract a wide audience.
Commitment to Sustainable Digital Transformation
Antom’s dedication to advancing digital commerce and sustainability is highlighted by its innovative technologies and solutions. Leiming Chen, Chief Sustainability Officer at Ant International, emphasized the significant role of technology in shaping global economic growth and facilitating digital transformation. Antom’s commitment to integrating cutting-edge payment solutions and fostering sustainable business practices is evident in its continued efforts to support global merchants in their quest for efficient and effective payment processes.
Antom’s insights from the INCLUSION· Conference reveal the transformative impact of digital payments on global commerce and the company’s pivotal role in driving international business growth. As the payment landscape evolves, Antom remains at the forefront of delivering advanced solutions that meet the demands of a dynamic global market.
