HONOR, a global leader in smart devices, made waves at IFA 2024, one of Europe’s most anticipated tech exhibitions, with the newly launched HONOR Magic V3 receiving overwhelmingly positive reviews. Among the glowing feedback, the HONOR Magic V3 was crowned as the “#1 foldable” by several fans uniquely named Sam Sung, creating a fun yet impactful marketing twist that resonated with consumers and tech enthusiasts alike.
The Magic V3, the world’s thinnest inward-folding smartphone, has not only impressed customers but also fans, who have praised its cutting-edge design, technological innovation, and lightweight form factor. In celebration of these accolades, HONOR embarked on a unique marketing campaign, featuring testimonials from individuals named Sam Sung. These fans highlighted the device’s sleekness and portability, cementing its reputation as a top-tier foldable smartphone. To amplify the buzz and bring attention to these glowing reviews, HONOR launched a mobile billboard adorned with quotes from the Sam Sungs, which travelled through Berlin’s streets, passing some of the city’s most iconic landmarks, from the Brandenburg Gate to Alexanderplatz.
Sam Sung Reviews:
The reviews from fans who coincidentally share a name with the industry giant highlighted the Magic V3’s standout features, praising both its performance and aesthetic appeal. Their feedback underscored the device’s ability to combine elegance with functionality:
- “Definitely number one on my list of foldable phones.” – Sam Sung, Recruiter, Glasgow
- “This phone is so much thinner and lighter than my current phone.” – Sam Sung, Biomedical Science Graduate, London
- “I can’t believe how slim it is.” – Sam Sung, Recruiter, Glasgow
- “I wasn’t expecting it to be this light.” – Sam Sung, Biomedical Science Graduate, London
- “Easily the best foldable phone.” – Sam Sung, Recruiter, Glasgow
These positive reviews reflect the remarkable features of the HONOR Magic V3, which measures just 4.35mm when unfolded and 9.2mm when folded, weighing a mere 226g. This slim, lightweight design redefines foldable technology, making it one of the most portable and user-friendly foldable devices available today.
A Marketing Masterstroke:
“We wanted to have some fun while showcasing the HONOR Magic V3’s incredible features,” said Avikar Jolly, Chief Marketing Officer of HONOR Europe. “What better way to do it than by using fans named Sam Sung to provide the feedback? Their reviews speak for themselves – the HONOR Magic V3 is truly a game-changer.”
This playful yet effective marketing campaign, coupled with the device’s exceptional technology, caught the attention of tech enthusiasts, visitors, and media alike at IFA 2024. The campaign’s mobile billboard, which showcased the glowing reviews from the Sam Sungs, turned heads as it made its way through the bustling streets of Berlin, further cementing HONOR’s reputation as a creative and innovative brand.
The Magic V3 at IFA 2024:
As the thinnest and lightest inward-folding smartphone on the market, the HONOR Magic V3 has pushed the boundaries of foldable technology. Weighing only 226g, its portability is unmatched, and its slim profile makes it a versatile option for users seeking cutting-edge design without sacrificing performance. The phone’s display quality, camera features, and seamless user interface make it an ideal choice for tech enthusiasts looking for innovation in a compact form.
At IFA 2024, visitors had the chance to experience the Magic V3 firsthand at the HONOR booth, exploring its sleek form and high-end capabilities. The impressive specifications and lightweight design have left a lasting impression on both tech critics and casual users. This foldable device is proving to be a standout among its competitors.
With the HONOR Magic V3, the brand continues to solidify its place as a leading innovator in the global smartphone market, providing consumers with forward-thinking devices that redefine the user experience. The launch at IFA 2024 signals the beginning of a new chapter for foldable smartphones, with the Magic V3 setting a high bar for the industry.
