SH Hotels & Resorts, a leading name in luxury and lifestyle hospitality founded by Barry Sternlicht, has announced a large-scale expansion of its portfolio across four continents. With operations extending into 13 countries and territories, this move solidifies the brand’s leadership in delivering purpose-driven, experiential luxury. Currently overseeing more than 30 hotels and branded residential projects, SH Hotels & Resorts has several more in the pipeline, including those in the Letter of Intent (LOI) phase, enhancing its global presence.
The company’s flagship brands, 1 Hotels, Baccarat Hotels, and Treehouse Hotels, are set to transform the hospitality industry by merging sustainability, innovation, and luxury. At SH Hotels & Resorts, our approach to design transcends conventional luxury,” said Barry Sternlicht. “We focus on crafting spaces that are in tune with nature, providing guests with remarkable and harmonious experiences. With 1 Hotels, we connect sustainable luxury to nature’s restorative power, while Baccarat Hotels blends timeless elegance with modern sophistication, and Treehouse Hotels invites guests into a world of whimsy and playful design.”
Global Footprint and Iconic Properties
SH Hotels & Resorts has flagship properties already in key markets, including 1 Hotel Hanalei Bay in Kauai, Hawaii, Baccarat Hotel & Residences New York, and Treehouse London. The brand’s upcoming projects will continue this trend, expanding into Europe, the Middle East, North America, Mexico, and the Asia Pacific region.
Raul Leal, CEO of SH Hotels & Resorts, commented, “Our focus remains clear: we are growing in markets where our guests seek extraordinary experiences. Our strategy ensures that each property delivers on the unique appeal of our brands.”
1 Hotels: Designed by Nature
As a leader in the sustainable luxury hotel segment, 1 Hotels has been setting benchmarks since its 2015 debut in South Beach, Miami. The brand is renowned for seamlessly blending natural elements into the luxury environment while adhering to eco-friendly practices. Properties are now spread across key cities, including New York, Los Angeles, San Francisco, Toronto, and Sanya, China.
Upcoming developments for 1 Hotels include:
- 1 Hotel & Homes Melbourne (2025): A riverside retreat with 277 rooms and a state-of-the-art wellness center.
- 1 Hotel Copenhagen (2025): A 288-room hotel set to lead the way in sustainable hospitality in Denmark.
- 1 Hotel Seattle (2025): A blend of nature and urban sophistication with 153 rooms.
- 1 Hotel Austin (2026): Featuring 252 rooms in the tallest tower in Texas.
- 1 Hotel Paris (2027): A 140-room biophilic design in the heart of the French capital.
Baccarat Hotels: Timeless Luxury
Baccarat Hotels offers an ultra-luxurious experience, encapsulating the iconic glamour of the 260-year-old crystal brand. The flagship Baccarat Hotel New York, opened in 2015, exemplifies the blend of Parisian chic and New York’s cosmopolitan energy.
New Baccarat properties will include:
- Baccarat Hotel Rome (2025): Bringing an opulent touch to Italy’s capital.
- Baccarat Hotel Dubai (2026): A 144-room luxury property set in one of the world’s most dynamic cities.
Treehouse Hotels: Playful Charm
Designed to bring a sense of wonder and nostalgia, Treehouse Hotels have grown into beloved urban retreats since the first hotel opened in London in 2019. The brand’s expansion includes transforming existing properties and creating new havens for fun and eco-friendly living. Upcoming properties include Treehouse Sunnyvale and Treehouse Manchester, both set for 2024, offering a playful escape while fostering sustainable practices.
A Vision for the Future
As SH Hotels & Resorts moves forward, its expansion is closely tied to its commitment to sustainability and innovation. “Our mission is to redefine the narrative of luxury hospitality through responsible growth,” said Sternlicht. Our commitment is rooted in significantly cutting CO2 emissions, achieving zero-waste operations, and making a meaningful, long-term difference.
The company’s growing portfolio includes an increased focus on branded residential projects, with a special emphasis on destination resorts. By tapping into state-of-the-art technology and offering personalized luxury experiences, SH Hotels & Resorts is poised to lead the future of luxury travel, ensuring wellness and sustainability remain at the heart of every guest experience.
